Address: 129 Main St N, Woodbury, CT 06798
Hours: Open Mon-Sat 8-8, Sun 9-6.
Contact: (203) 263-4868, newmorn.com
This independent, non-“commercial” yet sizable store offers a substantial array of organic fruits and vegetables, natural supplements and homeopathy, grocery and care products. But it’s the staff’s knowledge and commitment to meeting their customer’s needs, more than any single item sold here, that allows patrons to most substantially feel the love, care and pure purpose of this little gem of an establishment. On top of that, their prepared food menu is superb!
I’ve enjoyed many a snack and even an entire meal here while visiting my parents who, fortunately for them, live just minutes away. It’s easy to see why people travel from miles around to sample and purchase from New Morning’s unique fresh prepared foods counter, The Provender. This gourmet source for ready-to-eat natural and organic foods that are created by executive chef Carol Byer-Alcorace, easily rivals many of the top health food eateries in the country.
New Morning also has a growing list of classes and lectures open to the public throughout the year, consistent with its mission to educate people on achieving a sustainable lifestyle that is naturally better for them. I have had the pleasure of holding several Soul-Full Eating events there in the past, which were quite successful!
What impressed me most about New Morning is the store’s owner and founder, John Pittari. He is not only a well-spring of knowledge but so tangibly infused with enthusiasm and vision. It’s easy to see that John has been walking his talk and that still, after many years enmeshed in the business of health and wellness he is crazy in love with the world of “natural foods.” Currently he shares his passion with about fifty other people, his staff, who share his dream and work together daily to see it progress. John not only works in the store but out in the community, building relationships with local environmental groups to help further awareness about healthy and sustainable lifestyles in the community. New Morning’s annual celebration of Earth Day has become Woodbury’s single largest community event, an occasion for a full day of family activities and opportunity to sample the latest and best of natural and organic products.
Photos courtesy of New Morning.